Nolcha Fashion Week

DESIGNERS

GlobalFashionBrands.com will offer a unique opportunity for independent designers and retailers to create their own digital storefront, and savvy consumers the opportunity to shop locally for international brands.  
“This is a natural extension of our existing portfolio,” states Nolcha’s CEO, Kerry Bannigan, “Unlike other shopping sites that focus on the big box retailers, ours caters to the independent designer, and the trend-setting consumer who wants to buy something that no one else is wearing.” 

The new site will aggregate Nolcha’s design roster including menswear, womenswear, and accessory brands from around the world, and catalogue them through a personal shopping engine.  When shoppers come to the site, they will be encouraged to register and personalize their experience by identifying their fashion preferences.  Then, the platform’s “Personal Shopper” will present users with items based on size, price, location, favorite designers and looks that are relevant and on message with users’ tastes whenever they log in and view the “feed.”

The site is also heavy on the social component, allowing users to share the shopping experience with friends via Facebook Connect.  Other perks include their signature ‘Flash Sales’ of up to 80% discounts, the option to “follow your favorites,” and the  discovery of brands users may otherwise never know about, all in once place.

On February 11th, during Nolcha Fashion Week: New York, a launch party in association with American Airlines and Kiss, will be held from 8pm – late at the Ava Lounge at The Dream Hotel Rooftop located at 210 West 55th Street New York, NY 10019. Guests can enjoy complimentary cocktails 8pm – 9pm courtesy of Don Q Rums, Reyka Vodka and Riazul Tequila.

For more information on Nolcha, visit www.nolcha.com.  For any press related inquiries or to RSVP, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

Stylists, retailers and industry please RSVP: www.guestcode.com and enter code 696

About Nolcha
Nolcha is an award-winning leading global platform advancing the business of independent fashion designers and retailers via social e-commerce, New York and London fashion week events and an educational video portal. The company has a strong brand presence with its unique platform and receives positive recognition from world-renowned media outlets such as CBS, Forbes, NBC, ABC, Fox News, Smart money TV, and BBC.  Nolcha is sponsored by globally renowned companies including Coca-Cola, Paul Mitchell, Aveda, American Airlines, Ask.co.uk, Macy’s, Escada Perfumes and Proctor & Gamble. www.nolcha.com

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