GlobalFashionBrands.com will offer a unique opportunity for independent designers and retailers to create their own digital storefront, and savvy consumers the opportunity to shop locally for international brands.Â Â
â€œThis is a natural extension of our existing portfolio,â€ states Nolchaâ€™s CEO, Kerry Bannigan, â€œUnlike other shopping sites that focus on the big box retailers, ours caters to the independent designer, and the trend-setting consumer who wants to buy something that no one else is wearing.â€Â
The new site will aggregate Nolchaâ€™s design roster including menswear, womenswear, and accessory brands from around the world, and catalogue them through a personal shopping engine.Â When shoppers come to the site, they will be encouraged to register and personalize their experience by identifying their fashion preferences.Â Then, the platformâ€™s â€œPersonal Shopperâ€ will present users with items based on size, price, location, favorite designers and looks that are relevant and on message with usersâ€™ tastes whenever they log in and view the â€œfeed.â€
The site is also heavy on the social component, allowing users to share the shopping experience with friends via Facebook Connect.Â Other perks include their signature â€˜Flash Salesâ€™ of up to 80% discounts, the option to â€œfollow your favorites,â€ and theÂ discovery of brands users may otherwise never know about, all in once place.
On February 11th, during Nolcha Fashion Week: New York, a launch party in association with American Airlines and Kiss, will be held from 8pm â€“ late at the Ava Lounge at The Dream Hotel Rooftop located at 210 West 55th Street New York, NY 10019. Guests can enjoy complimentary cocktails 8pm â€“ 9pm courtesy of Don Q Rums, Reyka Vodka and Riazul Tequila.
Stylists, retailers and industry please RSVP: www.guestcode.com and enter code 696
Nolcha is an award-winning leading global platform advancing the business of independent fashion designers and retailers via social e-commerce, New York and London fashion week events and an educational video portal. The company has a strong brand presence with its unique platform and receives positive recognition from world-renowned media outlets such as CBS, Forbes, NBC, ABC, Fox News, Smart money TV, and BBC.Â Nolcha is sponsored by globally renowned companies including Coca-Cola, Paul Mitchell, Aveda, American Airlines, Ask.co.uk, Macyâ€™s, Escada Perfumes and Proctor & Gamble. www.nolcha.com