DESIGNERS

Newcomers amongst the 12 womenswear, jewelry and handbag designers include: Eva Evanovich, Chabahll, Abreu Rios, Daniela Vlad, Ricki L Jewelry, Ailin and Rudy Wolff. Returning this season to showcase their Autumn/Winter 2011 collections include House of Tammam, Room to Roam, Alberto Parada Fine Jewelry and Ola.

The showroom setting will offer editors, buyers and stylists the option to browse the designers at their leisure or to book a Nolcha Style Tour, hosted by celebrity stylist, Jess Zaino, fashion expert for Style Network, TV Guide Network, VH1 and many more.

On the Style Tours, Zaino will provide direct introductions to each brand and pull various looks, demonstrating how to mix and match within the collections while discussing fabrics, price points, and what’s on trend.  “The Style Tour is like a one-stop shop for what’s hot on the independent fashion scene, highlighting what’s in theme with what you’ll be seeing on the runway this season,” says Zaino.

In conjunction, The Beauty Oasis will be a relaxing haven away from the hectic New York Fashion Week schedule; allowing guests to freshen up their look with make-up and hair touch ups by the Paul Mitchell team plus complimentary manicures and lashes by Kiss.

Care for Kenya joins the roster as a cause that uses fashion to raise awareness and growth for women in Kenya.

In the evening, the space will open up to all in the fashion industry for networking and cocktails 7pm – 8pm courtesy of Don Q Rums, Reyka Vodka and Riazul Tequila, in a venue that is just across from the Mercedes-Benz New York Fashion Week headquarters.  

The Nolcha Fashion Lounge will take place on February 10th at the Empire Hotel Rooftop located at 44 West 63rd Street (between Broadway & Columbus Ave), from 12pm to 6pm, followed by a networking cocktail party from 7pm – 9pm.  To RSVP or book a Style Tour appointment, please contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

For any press related inquiries, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

Stylist and retailers RSVP: www.guestcode.com and enter code 533

Individual biographies on each of the designer collections can be found at: http://nolcha.com/nolcha-fashion-week/schedule

For more information on Nolcha, visit www.nolchafashionweek.com.

American Airlines and Nolcha Fashion Week have partnered to give the fashion industry discount flights to PROJECT/MAGIC and New York Fashion Week.  If you are flying to Las Vegas during 2/11-2/19 for PROJECT or New York during 2/5-2/14 for Fashion Week, go to www.aa.com and use the code 9321DE for flights into NY and code 9221DE for PROJECT/MAGIC to receive a 10% discount.

About Nolcha
Nolcha is an award-winning leading global platform advancing the business of independent fashion designers and retailers via social e-commerce, New York and London fashion week events and an educational video portal. The company has a strong brand presence with its unique platform and receives positive recognition from world-renowned media outlets such as CBS, Forbes, NBC, ABC, Fox News, Smart money TV, and BBC.  Nolcha is sponsored by globally renowned companies including Coca-Cola, Paul Mitchell, Aveda, American Airlines, Ask.co.uk, Macy’s, Escada Perfumes and Proctor & Gamble.  www.nolcha.com