In his New York debut appearance, Vassilis Zoulias will present his "NEW LOOK NEW YORK" demi couture collection. This collection explores a variety of traditional fabrics like cashmere, silk crepe marocain, satin duchesse, silk shantung, faille, taffeta and old couture techniques. The starting point of this presentation was the need to pay homage to the timeless images of elegant women during the heyday of couture. An era that still defines the way we view style today. The designer’s aim is to transport guests to a bygone world, the perfumed atmosphere of a "salon couture" where the models act as well bred, slightly naughty "grandes dames" and the fashion displays an eye popping opulence.
Ever since its establishment Athens Xclusive Designers Week, the international fashion week of Athens, aims to enhance the “extrovert” character of Greek Fashion and to promote the work of Greek fashion designers beyond Greek borders. Within this context, it has developed significant strategic alliances with international fashion institutions, giving Greek designers the opportunity to present their work in various markets abroad.
Athens Xclusive Designers Week is now proud to announce another important strategic alliance with Nolcha Fashion Week: New York a leading award winning event for independent fashion designers and officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic Development Corporation. Signalling the beginning of this cooperation, Athens Xclusive Designers Week will be represented by Vassilis Zoulias at Nolcha Fashion week: New York in February. In the same context, designer Castro-Rojas will be representing Nolcha Fashion Week at Athens Xclusive Designers Week taking place in March 2012.
It is the goal of Athens Xclusive Designers Week to continue building such vital strategic alliances and co operations with international fashion weeks, actively fulfilling its mission – to “Xport Greek Fashion Globally”.
The Vassilis Zoulias Runway Presentation will take place during Nolcha Fashion Week on Thursday, February 9th at 12:30pm at The Ailey Studios 405 West 55th Street (at Ninth Avenue). Vassilis Zoulias: www.vassiliszoulias.com
About Athens Xclusive Designers Week (AXDW)
Athens Xclusive Designers Week (AXDW) is the official international fashion week in Greece. It takes place twice a year at the luxurious premises of Ethniki Asfalistiki Conference Center, presenting both supreme and current, cutting edge Greek designers along with top international fashion designers and fashion houses. Until today, AXDW has had the honor of hosting the fashion shows of legendary international fashion houses such as Emanuel Ungaro, Vivienne Westwood, Guy Laroche, Krizia, Vivia Ferragamo, Barbara Bui, Francois & Marithe Zirbaud, to name a few. The fashion shows are assembled and designed with top of the range production standards, corresponding to the same rank as the “Big Four” official fashion weeks in Paris, London, Milan and New York. Every season, Athens Xclusive Designers Week is a must-visit destination for a total more than 25.000 people, including Greek and international Press and media, fashion buyers, fashion professionals and exclusive guests. Personalities like Nicky Hilton, Tara Reed and Boy George among others, have visited AXDW. AXDW’s strategic partnerships and collaborations with international organisations and local authorities over the years have developed a strong base for very successful fashion events, enhancing the local industry awareness, supporting the work of the important home-grown and foreign designers. AXDW’s imperative mission is to promote Athens as an important cultural European capital and as a must-visit annual International Fashion Week program. www.axdw.gr
About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. www.nolchafashionweek.com | facebook.com/nolcha |@NolchaFashionWk #nolcha