NEWS

House of Mikko Partners with Nolcha Fashion Week

NEW YORK, Jan 27th, 2012 - Guests at this years Nolcha Fashion Week will not only get to see style on the runway, but also on their iPhones! House of Mikko’s new I Love Your Hair App, which has been described as “Twitter meets Instagram for Hair” will be available for guests to use and upload their own images to. Nolcha Fashion Week: New York, kicking off February 9th, is a leading award-winning event for fashion designers to showcase their collections to a global audience.

The app allows women to share and browse photos of hairstyles from real women just like themselves, whether it be for inspiration for a new ‘do or just out of curiosity. The I Love Your Hair App also allows women to discover nearby salons and stylists using photos as the key criteria.  Although the app launches officially on February 3rd, you can sign up for an early bird invite on www.iloveyourhairapp.com.

“Collaborating with an interactive app like I Love Your Hair adds a fun element to the fashion coverage,” comments Kerry Bannigan, Nolcha Fashion Week CEO. “Users will get to see behind the scenes styling for the runway shows as well as our guests hair choices.”

Inspired by their own personal challenges finding hair and beauty products that worked for their ethnic features, Kimberly Dillon and Kai Freeman single-handedly started their social beauty website, House of Mikko, in early 2011, but didn't expect to gain the support of the over 80,000 fans that their site has today. For more information or to check out the website, visit www.houseofmikko.com

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.www.nolchafashionweek.com | facebook.com/nolcha | @missnolcha #nolcha